Rolling Butterflies × Black Girl Fit
Three days of full event coverage for Epic Fit Fest including day by day recaps, a short documentary, on site interviews, and promotional content built for the year ahead.
Short Doc and Day Recaps
Epic Fit Fest Promos
Behind the Lens
Three Days. One Community. Zero Missed Moments.
Black Girl Fit is a movement built around health, wellness, and community for Black women. Their annual Epic Fit Fest is one of the most energetic multi day fitness events in the region, drawing athletes, coaches, and community members ready to compete, connect, and celebrate.
Rolling Butterflies came in as the lead video production team for all three days. The result was a content engine that kept their audience engaged in real time, built credibility for the brand, and gave them everything they needed to sell tickets for the following year.
Every recap hit their feed before the night ended. That same day turnaround kept followers showing up online while the event was still live and created a wave of engagement that carried through all three days. Combined with a short documentary, on site interviews, and two promotional videos built to convert, Black Girl Fit left the event with a full content library ready to drive real results.
Four Areas of Focus
Produced a vertical short documentary capturing the essence of Epic Fit Fest from the energy on the floor to the voices of the community. Designed to live on social and tell the full story in a single scroll stopping piece of content.
A complete recap posted before each day ended. Same day delivery meant their audience stayed engaged while the event was still happening, driving real time shares, story reposts, and conversation that extended the reach of every session.
Conducted and filmed on site interviews with attendees, coaches, and community members throughout the event. These interviews added depth and perspective to the overall content package and helped amplify the voices that make Black Girl Fit what it is.
Two promotional videos built with one goal: sell tickets. High energy, visually compelling content designed to make the next Epic Fit Fest feel unmissable to anyone who sees it, whether they attended before or are discovering the event for the first time.
What We Delivered
Same day recap delivery across all three days, posted before each night ended to maximize real time engagement and reach
A short documentary that gave the brand a shareable, evergreen piece of content that tells the full story of what Epic Fit Fest is
On site interview content that created authentic social proof directly from attendees, coaches, and community members
Two promotional videos built to drive ticket sales for the upcoming season, giving Black Girl Fit a ready to launch campaign heading into the next year
A complete content library across every format, ready to deploy on Instagram, TikTok, YouTube, and beyond
A brand presence that looked bigger, felt more credible, and gave their audience a reason to keep showing up year after year
Ready to Capture Your Next Event?
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