One year as lead content and social media partner for one of the most recognizable basketball circuits in the country. We did not just show up with cameras. We rebuilt how the brand showed up online.
When Rolling Butterflies joined The Grind Session in early 2024, the circuit had a strong foundation of elite athletes and national recognition, but lacked a structured digital media presence. Their content was inconsistent, underleveraged, and missing long term brand impact. Our goal was to change that and we did.
For one full year, we served as The Grind Session's lead content and social media partner, overseeing everything from content strategy and storytelling to social growth and monetization.
Through weekly content drops, highlight reels, bracket reveals, and behind the scenes storytelling, we turned The Grind Session into more than just a basketball league. We built a digital narrative around culture, competition, and connection.
Grew the channel from 7,790 to 8,150 subscribers in 30 days and achieved full YouTube monetization for the first time. Produced a consistent pipeline of long form and short form content that kept the audience engaged year round.
Grew followers from 16,000 to 25,000 plus. Reached over 3.3M accounts in a 30 day period. Secured 3 features on Bleacher Report and House of Highlights that drove over 500,000 views combined.
Handled internal coordination including training staff on TikTok management, collaborating on in game graphics, creating standardized reporting systems, and guiding next steps for media growth into the following season.
YouTube grew from 7,790 to 8,150 subscribers in 30 days and achieved full monetization for the first time
Instagram grew from 16,000 to 25,000 plus followers with 3.3M plus accounts reached in a single 30 day period
3 featured posts on Bleacher Report and House of Highlights drove over 500,000 views
Team focused content from Atlanta and Salt Lake City events became the highest performing content of the year
Built a monetized platform with a growing digital fan base and systems in place to scale further
Shifted brand identity from highlight clips to a full cultural narrative around competition and connection
Let us handle the content so you can focus on the game. Book a free discovery call and let us show you what is possible.
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