Case Study: Stone Oven Pizza

Stone Oven Pizza, a beloved local restaurant known for its handcrafted pies and rotating daily deals, partnered with RollingButterflies to boost brand awareness and highlight their daily offerings through strategic video content. With no reliance on graphic design or animation, the campaign leaned into authentic storytelling, visually showcasing what makes Stone Oven a go-to food spot in the community.


What We Did

Our team produced and edited a series of short-form, videos tailored for social media and web use. These videos were designed to feel organic and relatable — not overly polished or commercial — capturing the real people, real food, and real value Stone Oven delivers every day.

Key objectives:

  • Highlight daily deals and specials in a way that felt natural and engaging

  • Elevate Stone Oven’s personality and customer experience through on-location video

  • Drive local engagement and encourage in-store visits through value-focused storytelling

  • Capture a strong client testimonial to use as social proof

From shoot to edit, we focused on clear communication of value, making sure the content remained simple, informative, and scroll-stopping for the average viewer.