When Rolling Butterflies joined The Grind Session in early 2024, the circuit had a strong foundation of elite athletes and national recognition, but lacked a structured digital media presence. Their content was inconsistent, under-leveraged, and missing long-term brand impact. Our goal was to change that — and we did.

For one full year, we served as The Grind Session’s lead content and social media partner, overseeing everything from content strategy and storytelling to social growth and monetization. We didn’t just show up with cameras — we rebuilt how the brand showed up online.

Measurable Results from Our First Year:

• YouTube Growth:

  • Increased subscribers from 7,790 to 8,150 in 30 days

  • Achieved full YouTube monetization for the first time

  • Produced a consistent pipeline of long-form and short-form content

• Instagram Growth:

  • Grew followers from 16,000 to 25,000+

  • Reached over 3.3M accounts in a 30-day period

  • Generated over 590,300 interactions during peak months

  • Ran paid campaigns at just $0.33 per new follower

• X (Twitter) Performance:

  • Followers increased from 15,000 to 16,500+

  • Monthly impressions surged from 1 million to 3 million — a +200% increase

  • Engagement rate improved by 1.9%

• Content Shifts That Worked:

  • Team-based storytelling created stronger long-term engagement than single-player highlights

  • Shifted strategy away from one-off player spikes to consistent audience retention

  • Highest performing content came from team-focused events like Atlanta and Salt Lake City

• Bleacher Report & House of Highlights Coverage:

  • 3 featured Instagram posts drove 500,000+ views

  • Cross-promotion raised visibility but reinforced the importance of native content

Through weekly content drops, highlight reels, bracket reveals, and behind-the-scenes storytelling, we turned The Grind Session into more than just a basketball league. We built a digital narrative around culture, competition, and connection.

We also handled internal coordination — training staff on TikTok management, collaborating on in-game graphics, creating standardized reporting systems, and guiding next steps for media growth heading into summer and the following season.

This was not just a content play — it was a long-term brand strategy. One rooted in structure, consistency, and creative execution. The Grind Session now has a monetized platform, a growing digital fan base, and the systems in place to scale even further.

For Rolling Butterflies, this project was about more than delivering numbers. It was about helping a movement gain momentum — and showing what’s possible when creative strategy meets elite talent.