Top Priority is a sneaker resale and streetwear boutique located in the mall in Wichita Falls, Texas. Known for offering limited releases from brands like Jordan, Nike, and Yeezy, Top Priority partnered with RollingButterflies to execute a full-scale content and marketing campaign. The primary focus was to build brand awareness, increase customer engagement, and promote their latest merchandise both online and in-store.
RollingButterflies delivered a full creative rollout tailored to Top Priority’s target audience, combining content strategy, social media execution, and on-the-ground activation to maximize their campaign impact.
Filmed and edited branded video content for Instagram and YouTube
Produced high-quality photography showcasing merchandise, store interactions, and real customers
Designed custom promotional graphics for product drops and announcements
Managed day-to-day content strategy and scheduling
Grew Instagram following organically from 96 to 332
Produced short-form videos highlighting events, sales, and behind-the-scenes content
Provided full on-site media support during Top Priority’s SneakerCon activation
Captured customer interactions and live engagement at the booth
Delivered real-time recap content and photo assets for ongoing use
Launched a social media contest inviting customers to share photos wearing Top Priority apparel
Promoted user-generated content to build hype and brand visibility
Photographed customers during in-store purchases for social and campaign content
Designed Black Friday promotional graphics
Managed the rollout of sale-related content across social platforms
Helped drive in-store traffic and boost seasonal engagement
246 new Instagram followers (organic growth)
15% increase in social-driven merchandise sales during campaign window
Increased brand recognition within the local sneaker and streetwear community
