Case Study

Rolling Butterflies × Top Priority

A full scale content and marketing campaign for a sneaker resale and streetwear boutique in Wichita Falls, Texas — built to grow the brand online and in store.

246

New Instagram Followers

15%

Increase in Merch Sales

96 → 332

Instagram Growth

The Brief

Building a Streetwear Brand From the Ground Up

Top Priority is a sneaker resale and streetwear boutique in the mall in Wichita Falls, Texas. Known for offering limited releases from brands like Jordan, Nike, and Yeezy, Top Priority partnered with Rolling Butterflies to execute a full scale content and marketing campaign.

The primary focus was to build brand awareness, increase customer engagement, and promote their latest merchandise both online and in store. Rolling Butterflies delivered a full creative rollout combining content strategy, social media execution, and on the ground activation to maximize campaign impact.

What We Did

Five Areas of Focus

Content Production

Filmed and edited branded video content for Instagram and YouTube. Produced high quality photography showcasing merchandise, store interactions, and real customers. Designed custom promotional graphics for product drops and announcements.

Social Media Management

Managed day to day content strategy and scheduling. Grew Instagram following organically from 96 to 332. Produced short form videos highlighting events, sales, and behind the scenes content.

SneakerCon Dallas

Provided full on site media support during Top Priority's SneakerCon activation. Captured customer interactions and live engagement at the booth. Delivered real time recap content and photo assets for ongoing use.

Merch Campaign

Launched a social media contest inviting customers to share photos wearing Top Priority apparel. Promoted user generated content to build hype and brand visibility. Photographed customers during in store purchases for social and campaign content.

Black Friday Promotion

Designed Black Friday promotional graphics and managed the rollout of sale related content across social platforms. Helped drive in store traffic and boost seasonal engagement during the campaign window.

The Results

What We Delivered

246 new Instagram followers through organic growth during the campaign

15% increase in social driven merchandise sales during the campaign window

Grew Instagram from 96 to 332 followers with consistent content strategy

Increased brand recognition within the local sneaker and streetwear community in Wichita Falls

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