We Move Madagascar, a cultural organization committed to bridging Madagascar with the global stage, brought Malagasy designer and creative visionary Sih Rakout to the United States for her debut fashion showcase. The series began with a historic show in Washington, D.C., followed by a sponsored appearance in New York City.

RollingButterflies was brought on to document the full journey — from creative preparation to runway execution — with a focus on raising brand awareness, preserving cultural moments, and supporting future sponsorship efforts through cinematic visual content.

What We Did

Our goal was to highlight the collaborative impact of We Move Madagascar and Sih Rakout, while crafting compelling media that authentically reflected their mission, art, and voice.

Visual Production

• Directed and produced a short feature film capturing Sih Rakout’s U.S. debut

• Created a full suite of short-form vertical content for Instagram, TikTok, and YouTube

• Showcased the creative process, runway moments, designer interviews, and behind-the-scenes energy

Event Coverage

• Filmed both Washington, D.C. and New York City events, including sponsor integrations

• Captured audience reactions, live styling moments, and cultural performances

• Delivered polished recap content for ongoing brand storytelling and grant proposals

Brand Awareness

• Helped We Move Madagascar elevate their role as cultural connectors through strong visuals

• Introduced Sih Rakout’s fashion, voice, and vision to new U.S. audiences

• Delivered high-quality branded assets to support sponsorship outreach and organizational growth

Results

• Documented a first-of-its-kind U.S. runway event for a Malagasy designer

• Helped generate strong brand awareness for both We Move Madagascar and Sih Rakout

• Produced film and social content now used in press kits, sponsorship decks, and future promo

• Strengthened cultural visibility and storytelling for an underrepresented global community